Retailer & Partner Brochure
Pricing, merchandising, consumer trends, and registry data — the detail behind our home page story.
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The Shift to Clean, Natural Foods
Shoppers are moving away from traditional chips and candy toward better-for-you alternatives. Glacier Fruit gives stores a shelf-stable fruit snack that keeps flavor, fiber, and nutrients — for families, travelers, and health-minded buyers.
71% of U.S. adults say they’re actively trying to eat healthier snacks; 57% are willing to pay more for snacks made with healthier ingredients.1
Mintel
68% are more attentive to ingredient lists than a year ago; 3 in 4 prefer natural claims like “no added sugar”; over half want functional benefits.2
FMCG Gurus
- Mintel, “The Future of Healthy Snacking,” 2023
- FMCG Gurus, “Clean Label and Snacking Trends,” 2023
Marketing & Labeling Approach
We emphasize actual sliced fruit content — not dry ounces. Because ~90% of fruit weight is water, “Contains 2 Full Mangoes” or “15+ Strawberries” per bag resonates. Counts use product weight vs. USDA fruit weight averages.*
* Fruit count estimated by dry weight vs. water content per USDA data.
Product Sizes & Customer Progression
Snack ≈ 1/2 banana equivalent (USDA avg.) · Trail = 3× Snack · Family = 6× Snack. Most shoppers start with Snack, then trade up — our trial-to-loyalty pipeline.
| Size | Multiplier | Recommended MSRP |
|---|---|---|
| Snack | 1× | $5.99 |
| Trail 3× | 3× | $11.99 |
| Family 6× | 6× | $19.99 |
Common Retail Price & Margin Scenarios
| Retail (margin) | Snack | Trail 3× | Family 6× |
|---|---|---|---|
| Tier A | $4.99 (25%) | $10.99 (25%) | $17.99 (25%) |
| Recommended | $5.99 (33%) | $11.99 (33%) | $18.99 (35%) |
| Tier C | $6.99 (39%) | $12.99 (39%) | $19.99 (40%) |
$5.99 Snack MSRP supports strong margins while staying clear of freeze-dried candy volatility. Spinner promo: $5.99 or two for $10.00.
Standard Wholesale Pricing
Final cost may reflect service level, shipping, distributor discounts, or retail-linked promotions.
| Size | Wholesale |
|---|---|
| Snack | $4.00 |
| Trail | $8.00 |
| Family | $12.00 |
Suggested Merchandise Mix
| Mix | Snack | Trail | Family |
|---|---|---|---|
| Snack Only | 80 | — | — |
| Snack / Trail | 60 | 36 | — |
| Full Line | 80 | 60 | 12 |
Display & Merchandising
- ●Spinner racks — 144-unit capacity, compact Cliprack™ footprint. Free with 100-unit order and regular refill (DST program).
- ●Full-line combo — Spinner plus shelf space showing all three sizes together.
Also save as display-rack.jpg and retail-floor.jpg if using earlier filenames.
Retail Registry
| Retailer | ID | Format | Status | SKUs |
|---|---|---|---|---|
| KenJo | KJ-0412 | C-Store | Active | Snack, Trail |
| EZ Stop | EZ-1187 | C-Store | Active | Snack |
| Fastop | FT-2203 | Travel | Active | Full line |
| Teddy's #149 | TD-0149 | C-Store | Pending | Snack |
| Teddy's #2 | TD-0002 | C-Store | Active | Trail, Family |
| RaceWay | RW-3301 | Fuel | Active | Snack, Family |
